EP 1: FILM TOURISM ISN'T WHAT YOU THINK.

YOU DON'T NEED A PRODUCTION TO START

What do Albuquerque, NM, 'Hobbiton' in New Zealand, and Dubrovnik, Croatia have in common?

They turned film and television production into powerful economic drivers.

From Breaking Bad to The Lord of the Rings to Game of Thrones, these communities transformed storytelling into global visibility and real economic impact.

And here’s what many communities miss:

👉 If your region has ever hosted a production, you may already have the foundation for film tourism today.

And guess what?

👉 Your community can do this too.

You don’t need a blockbuster budget, just a smart, intentional approach to:

🎬 Attract production

📍 Leverage your locations

📈 Turn exposure into tourism and local growth

That’s why we’re launching The ShineCo.Take, our weekly thought, dropped every Tuesday, for growing film production and film tourism beyond the traditional production hubs.

✨ Real stories

✨ Real strategies

✨ Real results

For Destination Marketing Organizations (DMOs), Convention and Visitors’ Bureaus (CVBs), chambers, and city leaders ready to think bigger.

No jargon. No gatekeeping. Just actionable ideas using the resources you already have available to spark local business growth, elevate your community’s global profile, and create a destination where creatives and visitors feel at home.

🎬 Follow along each week as we drop a new ShineCo.Take to help you start building your Film Tourism and Film Production recruitment strategy.