EP 18: BE A ROSE, NOT A THORN
THE WAY YOU SHOW UP DETERMINES WHAT COMES BACK.
We’re wrapping up Season 1 of The ShineCo.Take with one simple idea—one that applies to every community exploring film production and film tourism.
Be a rose. Not a thorn.
In how you work.
In how you welcome.
In how people experience your community.
Because once you start stepping into that cycle, what happens next is shaped by how you respond.
Film tourism doesn’t begin or end with production. It’s built on the stories people connect to—and the experiences your community creates around them.
It’s built on the experience people have—and whether it gives them a reason to come back.
And when production does come your way, it gives you even more to build from.
So whether your opportunity comes from something filmed in your community, your history, a story tied to your place, or something connected to it—The communities that stand out are the ones that create a sense of welcome around the opportunity in front of them.
They communicate clearly.
They’re responsive.
They solve problems.
They make people feel like they want to be there.
Because here’s what happens when you’re a rose:
People come back.
They tell others.
Your reputation grows.
And more opportunities follow.
And when you’re a thorn?
They leave.
And you may never hear from them again.
Here’s the bigger picture:
Everything we’ve talked about this season only works if the experience matches the opportunity.
That’s what people remember.
That’s what builds trust.
That’s what keeps the door open—
For the next production.
For the next visitor.
For whatever comes next.
One opportunity can lead to the next.
But only if you recognize it, support it, and build from it.
The choice is simple:
Be the community people remember—and want to return to.🌹
Thank you for being part of Season 1. We’re just getting started—and we can’t wait to see what you build for your community.
🎬
#FilmTourism #EconomicDevelopment #DestinationMarketing #CreativeEconomy #FilmIndustry #TourismStrategy
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