EP 3: THE RIGHT LOCATION ISN'T ALWAYS BEAUTIFUL.
- Apr 27
- 1 min read
UTILITY BEATS PERFECTION
🎬Here’s something that might surprise you:
Filmmakers don’t always want the most beautiful location.
They want the right one.
A crumbling building.
A quiet main street.
An empty warehouse.
What may seem ordinary or even undesirable can be exactly what a story needs.
Case in point: after a devastating wildfire, a Texas community told filmmakers, “We have a landscape that looks like nothing on Earth right now. Do you want it?”
They did.
The town was paid for the location and those funds helped plant over a million trees as part of its recovery.
That’s the power of seeing your community differently.
👉 Your assets aren’t just what’s polished...they’re what’s authentic.
If your community has any authentic connection to story, screen, talent, or history, past or present, you already have something powerful to build on.
No jargon. No gatekeeping. Just actionable ideas to spark local business growth, elevate your community’s global profile, and create a destination where creatives and visitors feel at home.
🎬 Follow along and start building your Film Tourism strategy.
What’s the most unexpected location in your community? Drop it in the comments...we’d love to hear.
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