EP 5: IT ALL STARTS WITH A PLAN

INTENTION DRIVES IMPACT.

Every successful film tourism destination starts the same way: With a plan.

At ShineCo., we’ve developed a 7-step framework that any community can use to build a film tourism strategy, whether you’re starting from scratch or building on past production.

Here’s the overview:

1️⃣ Assessment + Research: Understand what you have, what’s been filmed, and who’s already engaging with your community

2️⃣ Engage Stakeholders: Align your city, businesses, and partners around a shared vision

3️⃣ Build a Film-Friendly Environment: Make it easy for production to say yes

4️⃣ Marketing + Promotion: Tell your story in a way that attracts both industry and visitors

5️⃣ Experiences + Activation: Give people a reason to visit, stay, and return

6️⃣ Industry Relationships: Connect with the people who bring projects to life

7️⃣ Measure + Adapt: Track what’s working and evolve over time

Here’s the key:

👉 You don’t have to do all seven at once.

👉 You just have to start.

Film tourism is a long game but one that delivers impact for years, even decades.

And over the next few weeks, we’ll break each step down so you can put it into action.

No jargon. No gatekeeping. Just a clear path forward.

🎬 Follow along and start building your Film Tourism strategy.

#FilmTourism #EconomicDevelopment #DestinationMarketing #CreativeEconomy #FilmIndustry #TourismStrategy