EP 14: YOU NEED A CONNECTOR

SOMEONE HAS TO OWN IT.

Every film-friendly community has one thing in common:

Someone who makes it all work. 🎯

This is where coordination becomes capability.

Meet your liaison.

A liaison sits between your local government and the production: part diplomat, part problem-solver, part community connector. And they are essential.

Here’s what that looks like in practice:

👉 Navigating permits and approvals

👉 Coordinating road closures and local services

👉 Connecting productions with local businesses and resources

👉 Communicating with residents and stakeholders

👉 Keeping everyone, including production, city, and community, aligned

They might carry the title of Film Commissioner or marketing specialist,

OR they might simply be someone who knows how to get things done.

Either way, having this role in place before a production arrives is the difference between a smooth experience… and a stressful one.

Here’s your next step:

Who in your community could fill this role?

Someone well-connected. Organized. Responsive. Great with people. Someone who understands both how your community works—and how production moves.

Find them.

Empower them.

And everything else becomes easier.

🎬 Follow along as we continue building your Film Tourism strategy.

#FilmTourism #EconomicDevelopment #DestinationMarketing #CreativeEconomy #FilmIndustry #TourismStrategy