EP 12: LET THEM EXPLORE

What if your visitors could explore your community’s film history on their own, at their own pace, and with a map in hand and a story at every stop?

This is where your film tourism strategy becomes something people can actually experience.

That’s exactly what a self-guided film trail does.

And it’s one of the most cost-effective ways to turn your film assets into a real visitor experience.

Here’s how to build one:

1️⃣ Identify your locations: Addresses, coordinates, and the scenes that connect them to the story

2️⃣ Secure permissions: Make sure property owners are aligned and supportive

3️⃣ Assess accessibility: Parking, walkability, and seasonal considerations

4️⃣ Design the route: Logical, engaging, and easy to follow

5️⃣ Define the experience: Free or paid? How long does it take?

6️⃣ Add interaction: Trivia, photo moments, QR codes, platforms like SetJetters

7️⃣ Create materials: Maps, guides, safety tips, and clear expectations

8️⃣ Promote it: Website, social, local partners

9️⃣ Pilot it: Test with a small group and refine

🔟 Evolve it: Keep it updated, relevant, and worth revisiting

The steps are straightforward. Getting them right is where the impact happens.

Here’s the impact:

👉 Visitors stay longer

👉 They spend more

👉 And they have a reason to come back

That’s when film tourism starts working for your community.

🎬 Follow along or reach out if you’re ready to build something like this in your community.

Recent Posts