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ACADEMY

ACADEMY 

ShineCo.

DEVELOP YOUR TOOLS, DRIVE ECONOMIC OPPORTUNITY, AND SAVE TIME

ESSENTIAL COURSES FOR FILM TOURISM

Empower your community to shine with our transformative online courses, designed to help you create customized, top-tier film tourism plans that work for you. Experience-focused, user-friendly online lessons, real-world examples to inspire fresh ideas, downloadable templates for hands-on learning, and personalized support through group and 1:1 office hours—all crafted to unlock your region’s film tourism potential.

Starter Series

Get ready to transform your area into a sought-after destination and production hotspot on the cinematic map with our introductory foundational course for creating vibrant film tourism and production-friendly communities! 

Film Tourism

Learn how your community can harness former local film production, its rich history, visual landscapes, and unique attributes featured in movies and TV shows to develop a vibrant film tourism strategy.

Film Communities

Develop the simple techniques to transform your community into a film-friendly destination for film production for the long term by actively cultivating and supporting its unique opportunities and resources.

The Chosen Capernaum Set.jpeg

Gates of Capernaum, Midlothian, Texas

THE CHOSEN

STARTER SERIES

This entry-level three-part course introduces you to the concepts of film tourism and supportive film-friendly communities. Self-paced like all our courses, our foundational video course gets you visualizing your community's Film Tourism Quotient (FTQ).

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$199

Starter Series Lessons:

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Film Tourism 101: Finding Locations, Creating Destinations -

It's time to define film tourism, what it takes to create it, and why you should take advantage of this booming and untapped sector. (HINT - It could be the key to increasing visitors to your area and promoting your community's brand).

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Film Communities 101: Developing Frameworks, Fostering Production

In this lesson, you'll learn the basics of what influences the site selection for film, TV, and creative media production and how you can empower your community to meet these needs and capitalize on film production's short-term benefits and long-term economic and cultural impacts (your FTQ!).

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Can You Film Tourism? Finding Your Unique Entry Point

Mindy and Heather team up to explore how communities leverage previous film productions and historical and location assets to attract film tourists. We'll discuss why visitors are drawn to filming locations and the types of film-related experiences they seek. We will also share tools to help you identify your area's film tourism opportunities.

FILM TOURISM TRACK

Unleash your community’s potential by investing in film tourism with our dynamic online course. Learn at your own pace as you elevate your Film Tourism Quotient (FTQ) through a rich array of lessons designed to empower your region to shine for visitors.

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PRE-SALE COMING SOON!

Film Tourism Track-Level One Overview:

 

This course delivers powerful insights to help you craft a winning film tourism plan that puts your town on the map. Uncover what draws film tourism visitors and master key strategies to create film tourism plans that spark success for your community.

 

We will explore your film tourism assets and build a plan that works for your community. Subjects we cover include:

  • direct and indirect film tourism

  • identifying your points of film tourism

  • assessing the tourism potential of filming locations

  • building your film tourism strategy

  • engaging local businesses and stakeholders as a team

  • leveraging your unique opportunities to boost economic growth

  • and film tourism best practices

...and so much more.

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Ralphie's House, Cleveland, Ohio

A CHRISTMAS STORY

From A Christmas Story Museum

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Photo Credit - Chris Murray

FILM COMMUNITIES
TRACK

Discover how to transform your community into a thriving hub for film and television production, using powerful tools to craft a film-friendly, production-savvy environment that attracts the magic of the screen to your doorstep.

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PRE-SALE COMING SOON!

​Film Communities Track-Level One Overview:

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The Film Communities Track teaches you how to transform your community into a filming hot spot that attracts productions and drives subsequent tourism. 

 

We'll explore the essential information, resources, vendors, municipal services, and local workforce needs that productions seek. You will learn how to:

  • build a team, engage local stakeholders, and manage expectations 

  • identify and develop your resources and make your town enticing to a film or TV company

  • find locations, build a locations database, and how to present them

  • create municipal guidelines that are a win to production, your city services, and citizens - we're talking permits!

  • be on your game about hard and soft production incentives

  • gather assets and contacts as production wraps up for creating future film tourism

...and so much more.

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